Nov 14, 2026, 3:10 AM · News
SB Link Network rebranding: what changed for you in 2026
According to the announcement by SB Link Network, the company will be rebranded on 27 October 2026. The company's new logo, new colours, and promise to bridge the gap between people of Pakistan. No change in your packages, prices or support. New logo: one dot for people, flowing curves for possibilities, unbroken loops. New colours: SB Link Blue, black and white. Four values: Trust, Reliability, Customer Satisfaction and Innovation. Nothing you need to do: your service continues as usual. Introduction You may have seen a new logo on the SB Link website or social media, and wondered what that means for you. Are you looking to change your package? Are you going to have to charge more for your price? Is there any action you need to take? This book tells you all these in simple terms. SB Link Network, a fiber internet and IT solutions provider to South Punjab since 2010, revealed its new brand identity on 27 October 2026. The name, and the people remain unchanged. The way the company appears is what has changed. SB Link Network rebranding: what changed on 27 October 2026 On Friday 27th October 2026, SB Link Network unveiled its re-brand with a new logo, a new colour palette and a re-told story around one idea, connecting the people of Pakistan by bridging the gap between them. There were no changes in the company name, services, packages and pricing or support team. Rebranding is not a new business. SB Link is now the provider that it was for homes and businesses in South Punjab since 2010, and what it should be by its name. What is the SB Link Network rebranding? The SB Link Network rebranding is the company's new brand identity, launched on 27 October 2026. It includes a new logo, new colours, a written brand story, four values and a tagline. It does not include a name change, a price change or a service change. The rebrand starts with one sentence: to connect the people of Pakistan by closing the distance between them and opening unlimited possibilities for every home, business and community SB Link serves. That sentence is the test for every decision the company makes. Rebranding vs renaming: what is the difference? Renaming changes what a company is called. Rebranding changes how a company looks, sounds and explains itself while the name can stay exactly the same. SB Link kept its name. Customers keep the same provider, the same account and the same service. The new logo, explained: loops, a dot and flowing curves The new SB Link logo is a mark of unbroken loops that stand for two points joined in one line. A single dot represents people, because every connection starts with a person. The flowing curves stand for possibilities that keep going. What the unbroken loops mean The loops are the distance, closed. Two points: a family and a relative abroad, a head office and a branch, a shop and its customers joined in one unbroken line. The line does not break, because the connection is meant to hold. Why one dot stands for people Every connection starts with a person, so the dot comes first. It is a reminder that SB Link connects people, not just devices. When support answers the phone at 2 a.m., it is a person answering a person not a ticket number and a hold tune. New colours, same promise: SB Link Blue, black and white The new palette has three colours, and each one has a job. SB Link Blue (#4B72F7) is the connection itself, used for what matters: key words, buttons, links and icons. Black is reliable. White is the main background colour, the room possibilities need. Blue carries the connection. Black carries the strength of a network people build their lives on. White leaves space open. The balance is roughly 60% white, 25% black and 15% blue. What SB Link Blue stands for Blue is the first colour you notice, and it is used sparingly on purpose: for the moments that matter. A button that connects you, a link that takes you somewhere useful, an icon that marks a service. If everything were blue, nothing would stand out. What the rebrand means for homes in South Punjab For homes in South Punjab, the rebrand changes nothing about the service and everything about how it is explained. Fiber internet still brings families together, students still learn online, and relatives abroad are still a call away. What is new is a company that talks about those outcomes first, instead of leading with technical specs. SB Link serves Rahim Yar Khan, Khanpur, Feroza, Tranda Sawai Khan and Bahawalpur, with local teams and support around the clock. For families: fiber that keeps relatives a call away Home internet at SB Link is FTTH fiber for families, the kind of connection where a video call with a son abroad does not freeze and children can study online. See what is available where you live: fiber internet in Rahim Yar Khan or packages in Khanpur . For students and small towns: a possibility opened The brand story talks about students in small towns attending online classes, because that is what a connection actually opens: a class, a job interview, a course, a call. For families outside the main city, packages in Feroza and Tranda Sawai Khan packages show what is available in your town. SB Link before vs after the rebrand Almost everything a customer touches stays the same. The name, services, packages, prices, support team and phone numbers are unchanged. What changed is the look, the words and the promise. What Before the Rebrand After the Rebrand Company Name SB Link Network SB Link Network (Unchanged) Logo Old mark New mark: unbroken loops, one dot, flowing curves Colours Previous colour palette SB Link Blue, Black, White Brand Story Not written down as one sentence "Closing the distance. Opening possibilities." Values Practised, but not formally named Trust, Reliability, Customer Satisfaction, Innovation Services FTTH, Business Internet, IPTV, Cloud, Security, Managed IT Same services (Unchanged) Packages & Prices As listed Same (Unchanged) Support 24/7 local support teams Same (Unchanged) A new logo brings rumours. Here is the truth: your price is not going up, you do not need a new router, SB Link was not sold, support is not moving away, and your plan does not change because a package page gets a new look. "Your price is going up." No. The rebrand changes the look, not the price. "You need new equipment." No. Your router, Wi-Fi name and password all stay the same. "SB Link was sold to a new company." No. SB Link Network is the same company, serving South Punjab since 2010. "Support is moving to a call centre far away." No. Support stays local, with teams who know the area, available 24/7. "A new package name means a new plan." No. A fresh look on a page does not change the plan behind it. Your bill, your package and your price If a rumour worries you, check the source: only the SB Link website and support team can confirm a change to your account. How to check if SB Link is available in your area Check the package page for your city on sblinknetwork.com, or call 051 111 000 511 and ask. SB Link covers Rahim Yar Khan, Khanpur, Feroza, Tranda Sawai Khan and Bahawalpur. If your town is not listed, the support team can tell you whether coverage is coming. Availability is the one question a rebrand cannot answer for you only your address can. For homes, start with FTTH home internet to see what a fiber connection includes. Check availability in Rahim Yar Khan Rahim Yar Khan is the head office city and the first priority for the new brand. Its package page lists the home internet options available there. Packages in Khanpur, Feroza and Tranda Sawai Khan Each town has its own package page, because coverage and options can differ by town check your town's page. How other Pakistani telecom brands rebranded: Jazz, Zong and PTML SB Link is not the first Pakistani telecom brand to change its identity. Mobilink and Warid became Jazz in 2017 after their merger. Zong refreshed its look with a new tagline in 2016. And in 2026, PTML, the company behind Telenor Pakistan, has been seeking approval to adopt the "e&" brand. SB Link's rebrand is different: no merger and no new owner the company rebranded to say clearly what it already does. Jazz: when Mobilink and Warid became one brand In January 2017, Mobilink and Warid became Jazz after their 2015 merger, launching with the line "Dou Network Aik Awaz". According to Dawn, Mobilink confirmed in February 2017 that it had given up its brand name and would now be called Jazz after its merger with Warid in late 2015. Read the original report here: Mobilink, Warid become Jazz after merger Dawn . PTML and the e& question In July 2026, the Pakistan Telecommunication Authority cleared the "e&" identity for the merged Ufone–Telenor entity, and later put the rebranding on hold. It shows why a rebrand is never just a logo: regulators, customers and staff all have to move together. Why SB Link rebranded now: the strategy behind the new identity SB Link rebranded to close the gap between what it does and how it looks. The company competes on closeness (local teams and personal 24/7 support), reliability people can build their lives on, one partner for connectivity, communications, cloud and security, and outcomes families together, businesses growing. It does not compete on being the cheapest, on unprovable claims, or on attacking competitors. For years, SB Link kept that promise quietly: showing up, fixing problems, answering the phone. The rebrand writes the promise down and repeats it the same way everywhere. The story test every decision must pass The brand guide sets one test: does it close the distance between people, and open possibilities for them? If not, it is not SB Link. That is why the rebrand leads with families and students, not speeds and packages. What's next: where the new SB Link brand goes from here The new identity rolls out gradually across the website, social media, packages and customer touchpoints. Customers do not need to do anything, and services continue as usual. Expect the new look first where customers see it most: the website, the logo, social posts and then across packages and bills over time. The rollout is deliberately gradual: a brand that changes steadily, and keeps its word at each step, earns trust. For businesses, the dedicated business internet and IPTV pages will carry the new look first. What to do now: 3 steps for SB Link customers Three steps, and the first one is to do nothing. Your service continues as usual, so there is nothing to fix, update or confirm. Do nothing. Your internet, package, price, Wi-Fi and support all stay the same. Check your package page if you are thinking of changing plans. Your town's page shows the current options. Save the support numbers. Call 051 111 000 511 or WhatsApp +92 319 1999818 or contact us online if you prefer. Frequently asked questions What is the SB Link Network rebranding? The SB Link Network rebranding is the company's new brand identity, launched on 27 October 2026. It covers a new logo, new colours, a brand story, four values and a tagline not a name, service or price change. Did SB Link change its name? No. The company is still SB Link Network (Pvt) Ltd. In writing, the first mention is "SB Link Network" and every mention after that is "SB Link". The name on your bill, your account and the website stays the same. Will my internet package or price change because of the rebrand? No. The rebrand changes the look and the words, not the service or the price. Your package and price stay as listed on your town's package page. Will my Wi-Fi name, password or router change? No. Your in-home equipment, Wi-Fi name and password all stay exactly the same. You do not need a visit, a swap or a new password. Do I need to do anything to keep my service working? No. Nothing is needed from you. Your service continues just as it does today, and the new identity rolls out gradually on SB Link's side. There is no form to fill in and no setting to change. Will there be any downtime during the switch? No. The rollout is a branding change, not a network change, so there is no downtime to your internet service. Will the support team or phone numbers change? No. The same local teams support you, 24/7, and the numbers stay the same: call 051 111 000 511 or WhatsApp +92 319 1999818. Which areas does SB Link cover after the rebrand? The same areas as before: Rahim Yar Khan, Khanpur, Feroza, Tranda Sawai Khan and Bahawalpur, in South Punjab. Coverage did not change with the rebrand. Ready to get connected? If you are already with SB Link, you do not need to do anything; your service continues as usual. If you are new, check whether fiber is available at your address, look at your town's packages, and talk to the local team. Call 051 111 000 511, message on WhatsApp at +92 319 1999818, or check availability at sblinknetwork.com. SB Link's promise is simple: a network that works, people who answer, and a connection that brings you closer to the people who matter. That is the promise in two words: Unlimited Possibilities.
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